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  • Unleashing Human Potential
    Start Your Transformation Today
    Dr Alan Fayter
    Creating Excellence


About Alan

I’m Alan and I’ve got some great ways to help you. I help individuals overcome daily hassles like depression, anxiety, trauma, phobias and all kinds of problems. I empower people to stop smoking, lose weight and become healthier and more excited about life.


  • I help people build resilience in the face of adversity
  • I take stress management to a whole different level so that stress isn’t an issue
  • I help people who feel out of control, become more powerful in their mind and actions
  • I help Mums and Dads overcome their overwhelm
  • I help executives and entrepreneurs deal with problems and reignite their passion and motivation
  • I help personnel in companies to become more engaged
  • I help sports men and women with their peak mental game that really ups their actual performance
  • I offer practical solutions to almost every kind of ‘people issues’

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Contact Alan

My Story......

I also work with many government and non-government organisations with their people, engagement and cultural development needs. From one-on-one coaching with managers and executives to world renowned training in resilience, communication, innovation and leadership.

But let me tell you how it all came about… I was a bit shy at school, not that confident or outgoing. Pretty average grades too, and left school with nothing much to show for it. I did un-skilled manual labour type jobs, did some travelling when I was young and then settled for several years back in my lovely home in the West Country in the UK.

Then, in 1995 an accident at work almost severed my left arm. I suffered 45% blood loss and almost bled to death. If it wasn’t for the amazing emergency services (the medics who tourniqueted my arm at the shoulder and put in three lines of plasma to stop my veins and arteries collapsing, and the helicopter crew who flew me to emergency surgery) …I’d be dead. And equal gratitude goes to the incredible surgeons who managed to save my arm from being amputated. It still doesn’t work properly; never will.

Well, that put paid to my career as a part-time soldier in the British Territorial Army (top of my class) and my career as a glazier – funnily enough!

And it brought a lot of emotional trauma with it too; alcohol abuse, drug abuse, violence and an extremely low point in my life that lasted several years. The tolls on my health and relationships were awful. The point came when I said to myself “damn, I really need to sort my life out”…

“When I found NLP and Neuro-Semantics, they literally saved my mental and emotional life”

But even during the bad times, the emotional turmoil didn’t stop me doing stuff. After my accident recovery therapy had finished, I spent five years backpacking around the world gaining “real life” experience. ‘People‘ fascinated me and I learned to connect with them on many levels. I eventually settled in my  stunningly beautiful new home – New Zealand. I became a Master Scuba Diver Trainer with PADI and continued my love of martial arts; getting my ‘black belt’ and teaching Muay Thai kick boxing. Heck, if you’re going to do something, why not aim to be the best, right? But I still hadn’t found my purpose and passion.

So after hitting such major low points in my own life, my overriding passion became to help others achieve their best.  After all if I can help everyone I meet become the best they can be, then I get to hang out with some pretty awesome people! If the work I do could bring me from the brink of self-destruction to happiness, it can most certainly help others do the same.

The pursuit of excellence and sharing led me to the study ‘Human Potential’ itself – Self Actualisation Psychology & Neuro-Semantics, NLP, Hypnosis and Meta-Coaching©. I’ve been working with people and successfully helping others to make awesome changes in their personal and professional lives since 2003. My passion for learning, teaching and helping others to “unleash their potential” continues. I’m a lifelong learner and even a Doctor of Clinical Hypnosis – with a Distinction – never thought a country boy like me with just average grades at school would ever be able to say that (another testament to Neuro-Semantics and NLP)

I trained as a Trainer with the International Society of Neuro Semantics (ISNS) in 2007 under the direct guidance of Dr L. Michael Hall PhD, the developer of Neuro-Semantics and graduated the top of my class.  I’ve now completed my four year (plus!) ‘Master Trainer’ internship  and am currently one of only six Neuro-Semantic Master Trainers globally. This achievement is definitely something I’m proud of.

I’m also a ‘Fellow Member Trainer’ with the International Association of NLP (IANLP) and ‘Coach IANLP’; one of only a handful in all of Australasia. IANLP is widely recognised as the world standard for NLP with strict criteria for membership ensuring the highest possible training standards and qualifications for you.

Alan Fayter
Optimum Mind

Following my Trainers training, I’ve continued to study Self Actualisation Psychology and Coaching with Dr Hall and am a member of the ISNS and Meta-Coaching Global Leadership Team, and am a recognised leader in the field. As part of my role in this team I’m leading out the Self-Actualisation trainings worldwide along with Michael (Dr Hall) and Mandy Chai of Hong Kong.


About NLP

Neuro Linguistic Programming

NLP stands for Neuro-Linguistic Programming. A way to think about it is like installing new software updates for your mind. A lot of the important “programs” our brains run get set early on, then we update and add as we go through our life. NLP is a way that we can update those old patterns so new choices and experiences become available.

NLP works by changing unconscious processes we have. If our processes were conscious, we would just change them on our own. Changing the unconscious is what it takes to create lasting, real change.  In one-on-one sessions I'll help you make changes for the better. Over the course of the sessions we uncover the specific patterning your brain has been using to generate your old experience. Then we revise that patterning, teaching your brain to generate the new experience that you would like.

About Hypnotherapy

Neuro Linguistic Programming

Alan Fayter
Alan Fayter



Alan Fayter



Alan Fayter